A focused commercial initiative can turn a specific growth priority into practical action. Here’s how a Commercial Growth Sprint helps teams build capabilities, execute consistently, and measure progress.

Most organizations don’t struggle because they lack strategy. They struggle because people aren’t clear on what needs to happen differently to deliver it. This article explores the gap between strategic intent and execution—and five questions leaders can use to assess where the breakdown may be happening.

Marketing effectiveness starts with a more fundamental question than ROI: What does your growth strategy actually require marketing to accomplish? A clearer connection between strategy, marketing investment and commercial execution can change both how marketing is deployed—and how its impact is measured.

When growth becomes less predictable, the problem may extend beyond any one team. Here are five areas leadership teams should examine to identify where the commercial system is losing focus, alignment or momentum.